7 Levers v2.0 ALPHA Program
Master The Seven Levers. Learn how to Grow Your Profits with the exact tools and strategies used by award-winning small businesses.
Join the 7 Levers Course v2.0 Early Access (ALPHA) Program and get access to the next generation of 7 Levers Framework Training NOW
This is a unique opportunity to get early access to the next generation of training materials, tools and resources to help you implement the 7 Levers Framework, and grow your business and your profits now.
Be a part of the Early Access Program and influence the development of new content to literally create the material you want to see.
Our current roadmap includes the creation of two completely new, comprehensive courses, focused on the two “tracks” involved in implementing the 7 Levers in your business: Profit Foundations and Profit Growth.
We will also be updating the existing 6Cs Mini-Course to include the new tools and resources we are producing.
Below are the current plans for the courses and resources we are currently working on (this is subject to change, based on your input as a member of the ALPHA Program).
The 6Cs are an easy to remember checklist of steps - first introduced in the book Cadence - to guide the implementation of the 7 Levers Framework in your business.
The 6Cs mini-course steps you through each C - Clarify, Capture, Calculate, Correct, Create and Cycle - and also introduces all of the core concepts of the 7 Levers Framework.
At the end of the Mini-Course, you will have a solid foundation in the core 7 Levers concepts, terminology, tools and techniques, and be ready to fast-track the implementation of the 7 Levers Framework in your business.
Do you feel like you’ve got control of your business and you’re ready to grow?
Very often, what's stopping us from growing our business is a feeling that we haven't quite got control of everything, and so we're not ready for growth.
Whether you feel like you need to regain control of your business, or you just want to see how well it is performing in the context of the 7 Levers, the Health Check will walk you through the process of identifying and assessing the 7 Key Profit Drivers in your business, so that you can create a solid foundation for growth.
The first steps in implementing the 7 Levers Framework in your business are:
The Profit Foundations course takes you step-by-step through each of these processes in detail, with a view to performing a detailed Health Check on your business. This process will focus you (and your team) on each Lever in turn, and will develop your awareness of the operations and performance in each of these important areas of your business.
In addition, you are guided through the next step of the process - to Correct any issues you might have identified in the first 3 steps and "plug the holes" that you find. By fixing some of these issues, you may achieve some profitable “easy wins”.
At the end of this course, you will have produced a comprehensive Health Check report that highlights the 7 Key Profit Drivers in your business, and how each of them is performing. You will also have gained valuable insight into the operations of your business, and identified any potential issues affecting your profits that you may have overlooked.
By completing the Profit Foundations course you will have prepared yourself, your team and your business for achievable and sustainable Profit Growth.
Once you have a solid foundation and a clear understanding of what the 7 Levers are in your business and what your current measurements for them are, then you can start the exciting work of growing your business and your profits sustainably.
The Profit Growth course introduces you to the powerful concept of 10% Wins - small, easily achievable improvements that compound across the 7 Levers to potentially double your profits without requiring huge effort or lots of resources. You will be guided step-by-step through Creating and implementing 10% Win ideas for each of the 7 Levers, with examples and case studies from many different industries to inspire you.
The course also covers the final step of implementing the 7 Levers Framework - Cycling back. This is a crucial step in creating sustainable Profit Growth, where you will be learn how to review your 10% Wins implementation to ensure they are all performing as expected (and perhaps Correct any issues), before Creating new ideas and implementing them for another round of 10% Wins and Profit Growth.
At the end of the course, you will have everything you need to Create and implement achievable 10% Win ideas that will compound across the 7 Levers of your business to provide sustainable Profit Growth without requiring huge effort or lots of resources.
In addition to the comprehensive courses above, we will also be producing a wide range of new tools and resources to support your implementation of the 7 Levers Framework. This will include Quick Start Guides, Checklists and Worksheets for you to download and use yourself or distribute to your team.
Some examples of these resources include:
We expect that the first full course will be publicly available in 2019, but when you join the ALPHA Program, you will have immediate access to everything we have available, as soon as it is ready (there is content inside the platform already, and we are adding more as it is developed). So you will be able to start applying our latest knowledge right now, and start growing your business and your profits today.
We'll be on hand to help you if you meet any challenges (and by overcoming those challenges together, we'll learn how to improve the materials we are producing). After all, the best way to prove the value of the 7 Levers Framework is to have a community of people who have successfully implemented it and have gained real results.
You will work directly with us, testing out the ideas, tools, resources and training. It's up to you if you apply them to your own businesses, but if you do, you'll be getting the benefit of the latest thinking, along with personal coaching if you need it.
As a thank you for your help in developing the new materials, you will be granted full lifetime access to the final versions of all the course you help develop, at no extra cost.
For this low, one-time investment, you will receive instant access to the latest materials as they become available, and full, lifetime access to what we expect to be a minimum of 2 full courses, and all the supporting tools and resources.
The full courses will be released as separate products, and we expect the fees for the full courses to be significantly higher than the single investment you make in the ALPHA program (we expect you would see a saving of at least 70% off the final fees).
By joining the Early Access ALPHA program team, you'll be helping to shape the next evolution of the 7 Levers of Business, while ensuring that the material we develop will help you.
What's Included in the Early Access (Alpha) Program
Pete Williams is an entrepreneur, advisor and marketer who Forbes recently called, “one entrepreneur today that every marketer should be modelling,” while Inc. describes him as, “a savvy marketing strategist.”
His latest book, Cadence, was born from the 7 Levers framework developed inside the Preneur Group projects and consulting clients. Pete is also a Professor of Practice at Deakin University, Australia.
Dom Goucher is a Coach, Consultant, Speaker and Writer who specialises in Business Growth and Digital Marketing. He hasn’t been featured in national media (yet), or won any awards (that he’s aware of). He does have a Degree in Computer Science, though.
As well as being a key contributor to the “7 Levers Framework” and “10% Wins” movements, Dom has been the “Digital Strategy Guy” behind many Preneur Group projects over the years, using his “Full Stack Digital Marketing” expertise to deliver results for the Preneur Team and our clients.
"The 7 Levers Framework is a set of Tools, Training and Resources to help you grow your business and your profits sustainably, without requiring huge effort or lots of resources."
A lot of business and marketing advice tells you to focus on improving one or two areas of your business. For example, driving more traffic, increasing your conversions, or improving your margins.
But if you only focus on one or two areas of your business, this can be limiting. Firstly, those areas that you are not paying attention to will suffer from that lack of attention. Secondly, achieving “big wins” effectively and sustainably in one or two areas is often difficult, taking up a lot of time, effort and resources. This means that it is not always a good practice when you want to achieve true Profit Growth.
The core principles of the 7 levers Framework are designed specifically to address these issues. They are:
There are 7 Key Areas that drive profit in any business. These are:
By identifying these areas in your business, focusing on each of them equally, and applying small, achievable improvements across all 7, you will create an environment for sustainable Profit Growth.
Instead of “going all out” or “swinging for the fences” and trying to “double your traffic” or “cut your costs in half”, it is obviously easier to aim smaller and try less. But that doesn’t mean that your results need to be any less impressive.
By applying the principle of compounding, and achieving small, incremental gains of just 10% across each of the 7 Levers means that your net result will be a profit increase of almost double.
Also, by their nature, 10% Wins are easier to achieve with less time, effort and resources, and they are also more sustainable, so the Profit Growth you achieve will be sustainable too.
Spaces on the program are strictly limited, and the offer is time sensitive:
1) We want to keep the group small so I can personally interact with everyone, and can help anyone that needs it
2) We want to start working on the project as soon as possible, so that we can launch the full course early next year
Act now and secure your place. The offer will end as soon as all the spaces are allocated (if the button says "Enrollment Closed", you're too late).